Oliver Tree...where do we even start with this one! Let's just say that Oliver was one of the more creative and unique artists we've ever worked with - and to celebrate the launch of his album 'Cowboy Tears' he wanted to create an epic Meme Museum pop-up experience for the fans. First, we took over a mega piece of real estate at the corner of Fairfax and Melrose - and created an indoor/outdoor journey through Oliver's wildest thoughts. From the massive scooter, to the functioning ATV shaped like a Bull, to the him showing up to meet fans in a giant inflatable bubble...this Pop-Up was a total roller coaster ride and was an always welcome jolt to our creative juices!