Lady Antebellum:
Ocean Immersive Experience
Times Square, New York, NY

We partnered with Lady A & Amazon Music to create an Immersive experience to celebrate the bands new album "Ocean". First we created a custom, 360 projection mapped experience to bring fans underwater with the legendary Country band. Next, we built a custom performance venue where the band could perform the album live-streamed on Amazon Music, for the first time ever. Fans had the opportunity to meet the band and exit through the gift shop!