COMMON
LET LOVE POP-UP
CHICAGO, IL

When working with a multi-talented icon like Common, we wanted to create an experience that represented everything the Rapper/Actor/Author/Philanthrophist/Birthday Boy had going on in one awesome space. The Let Love pop-up was rooted in celebrating not only Common's new Book of the same name, but his new clothing line, his Birthday, and importantly - his return to his hometown of Chicago with close friends and family. After a VIP Party opened the pop-up, Chicago fans had the opportunity to shop with Common through the new collection, enjoy panel discussions by the man himself on the book, and score some of the first capsule collection from his clothing line.