WOW...Let's just say that we're still catching our breath after embarking on a nationwide tour with K-Pop Sensations ATEEZ. The ATINY crew really knows how to come out in droves - and this 7 stop pop-up tour broke records across the board. From merchandise sales - to longest lines - most amount of fans - most interesting fans - this was an experience not soon to be forgotten. As ATEEZ was embarking on an arena tour throughout the U.S. and Canada, their Hello82 team enlisted the Pop Up Agency team to design, produce and operate a pop-up shop for each one of their 7 big shows.

Kicking off in Oakland - the tour went through Phoenix, Fort. Worth and Chicago, before heading downtown and smashing in Atlanta - Swinging back up to New York and heading over the border for one last blow-out in Toronto. Each shop sold out of nearly every last bit of merchandise available, while fans pined over their favorite ATEEZ group member. The lines in New York were some of the longest and most patiently excited we've ever seen - as over 1,500 fans braved the chilly December morning to have their first ever chance to score some ATEEZ merch in real life.

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For us, the learnings didn't stop there. Working with ATEEZ cemented our view that K-Pop as a genre is underserved in the U.S. market with engaging, credible experiences. There's a passionate fanbase that's excited and keen to participate in the next adventure provided by their favorite group - and we're in the process of cooking up some amazing things coming soon!