Allegro Cellars is a hot new wine brand from Paso Robles, California - who engages Pop Up Agency as their official Agency of Record. We collaborate with the brand on a year-round basis to create dynamic, engaging and impactful experiences and tasting events for the brand to tap into the Hispanic Consumer Base.

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We currently activate in Los Angeles, Miami and New York and run a slate of exciting campaigns throughout the year, such as:

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• Miami Marlins x Allegro Cellars Hispanic Heritage Concerts

• Smorgasburg Miami Art Basel Weekend Partnership, Miami

• CONCACAF Watch Parties with Wynwood Marketplace, Miami

• Street Art After Dark partnership with Wynwood Walls, Miami

• Grammy Museum Block Party, Los Angeles

• Grand Central Market Activation Weekends, Los Angeles

• La Nueva Yo Conference Partnership, NY/NJ

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& so much more!

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Follow @AllegroCellars on Instagram to stay tuned for more info!

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