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THE NAME IN POP-UPS.
Embark on a journey through a world where your boldest marketing visions come to life! At Pop Up Agency, we don't just create events; we craft unforgettable experiences.
For nearly a decade, we've been the go-to wizards in the realm of experiential marketing - designing and producing pop-ups, brand activations, publicity stunts & immersive experiences that don't just attract attention – they captivate it.
30 Bespoke Containers, 10 Luxury Stores, Fine Dining Restaurant, VIP Lounge & More created to fuel BHS' 10-Year growth strategy and engage the most High-Value Luxury Consumers across the nation! (LEARN MORE)
For Ed's No. 10 Collaborations Album, he wanted to create an experience that fans across the country had access to. Warner Music partnered with us to launch 10 Simultaneous Pop-Ups in one day! (LEARN MORE)
With Experiential leading AliExpress' U.S. Market Entry Strategy, we created the #AliHouse - a touring pop-up activation launched in Los Angeles in partnership with Tiffany Haddish, showcasing her favorite AliExpress items from tech & home, to beauty and fashion. The Mobile Tour hit the Grove, Santa Monica Pier and Glendale Galleria! (LEARN MORE)
To plant a flag in Singles Day, we created the Singles Day Club Experience with Swae Lee. First, we launched a digital campaign shoot - followed by a week long Singles Day Shopping Club in Soho, NY, kicked off by a VIP party featuring Swae, Lil Kim, Slick Rick, DJ Clark Kent, Vashtie, Angel & Dren, LED Robots, Performers & More! (LEARN MORE)
How do you launch and differentiate your new Home Internet Service? T-Mobile partnered with Pop Up Agency to launch the "Whack an ISP" tour on the Santa Monica Pier, where thousands of visitors could play a custom whack-a-mole game, win prizes and learn about T-Mobiles new consumer friendly Internet Service. (LEARN MORE)
Rabble Wine is a brand focused on sustainability - so they partnered with Pop Up Agency to own Earth Month. Nationwide activations were capped off with an epic Earth Day Experience in Miami, in partnership with the Museum of Graffiti and 13 iconic street artists who created original pieces for Rabble's "Reduce, Reuse, Remix" Gallery Show. (LEARN MORE)
To celebrate one of the most legendary albums in hip-hop history, we partnered with Nas to create the month-long Illmatic 25th Anniversary Pop-Up, where we brought Queensbridge 1993 to life in an immersive exhibit featuring live street art, memorabilia, listening stations, a custom subway car theatre & more - kicked off by Nas at Sony Square NYC. (LEARN MORE)
Swimsuits for All has existed solely as an e-commerce brand, but when partnering with S.I. Swimsuit legend Camille Kostek, it was time to let consumers experience the brand IRL. We created a chic, nature-themed swimwear studio by the beach on Santa Monica's 3rd Street Promenade - w. VIP Party & Personal Styling hosted by Camille herself! (LEARN MORE)
To propel Allegro Cellars to the forefront the Hispanic Consumer Market, we activated year long experiential campaigns in Miami and Los Angeles, featuring a season-long partnership with the Miami Marlins, Wine Truck, Smorgasburg x Art Basel Activation, Grammy Museum Block Party & More (LEARN MORE)
With all the celebrations of Hip Hop's 50 Year Anniversary - the "South Had Something to Say". We partnered with icons Jermaine Dupri and Dallas Austin, alongside the city of Atlanta to launch ATL's Own Hip Hop 50 Experience. Memorabilia, Gallery, Theater, Bar & Lounge & more! (LEARN MORE)
With A Boogie's new album on the way, we knew we had to go big NY. First, we customized a double decker tour bus and hosted a mobile album listening party - before A Boogie literally Popped Up in Times Square and absolutely shut the city down for a major viral moment! (LEARN MORE)
How do you launch an all new platform for one of the most legendary entertainers of all time? Michael Jackson Estate's King of Style worked with us to design a legendary launch experience where influencers could deep-dive into MJ's iconic style, recreate the Billie Jean video & more! (LEARN MORE)
As K-Pop Icons "ATEEZ" were embarking on their first major U.S. tour, they knew they needed to feed hungry fans with a dynamic experience. We launched a 7-City PopUp Tour for the bands arena shows and served up merch & fun to thousands of fans across the U.S. and Canada! Some of the biggest lines we've ever seen!! (LEARN MORE)
With IL Makiage embarking on relaunching the brand to the U.S. Marketplace, it was important to "Let the People Know!" that the brand was back and ready to rock. We partnered with global superstar Shanina Shaik to host an epic launch activation at the brands Soho, NY Pop-Up Experience. (LEARN MORE)
To celebrate 808 Day, Puma designed the RS-8 Sneaker, a custom collaboration with Roland - designers of the iconic drum machine. We created a dynamic launch event, complete with a documentary screening, VIP Party, custom supercars & bespoke product displays! (LEARN MORE)
Certified Records wanted to promote their legacy catalog at the CultureCon festival - so we designed a pop-up vintage record store where fans could shop Sony's vinyl collection, play vintage games and learn more about the labels legendary artists & entertainers. (LEARN MORE)
T-Mobile: What if 5G Were Ice Cream
To promote their nationwide 5G, T-Mobile enlisted Pop Up Agency to launch a custom Ice Cream Truck on Chicago's North Beach. Guests had the choice of 4 scoops of Berry Fast 5G (T-Mobile), 2 scoops for Basic Blue (aka AT&T) and 1 scoop for Last-Place Licorice (aka Verizon). [View on T-Mobile.com]
How do you drive traffic during your slow season? The Berekely Hotel in Asbury Park, NJ partnered with us to create a dynamic Haunted Hotel Experience - featuring a "Haunted House", Halloween Speakeasies, Themed Hotel Rooms, Halloween Gala's and so much more! (LEARN MORE)
Ed wanted to treat his most hardcore fans to a special day to celebrate the new Equals Album. So, we fully customized a double decker tour bus, designed a fan experience based around Ed's favorite spots in NYC and surprised the superfans with an intimate acoustic show at Irving Plaza (LEARN MORE)
The AfroBeat King landed - to celebrate Burna's new album & headline
performance at AfroNation in Miami, he partnered with us to shut down traffic in the city with an epic car convoy which previewed his unreleased single, and invited fans to join the AfroBeat Wave! (LEARN MORE)
Deadmau5 was embarking on a nationwide tour of the U.K. and wanted to create a special fan experience. We partnered with McLaren to create two custom supercars & an epic pop-up in London's Soho Neighborhood which welcomed thousands of fans over a weeklong run. (LEARN MORE)
T-Mobile is the only provider that offers Senior's discounts nationwide, so we launched the Wireless Discount Information Center Pop-Up in the epicenter of retirement communities, and gave them the choice on how to save - Move to Florida, Open a P.O. Box, or Switch to T-Mobile. (LEARN MORE)
To celebrate their new album, Oceans, Country Icons Lady Antebellum wanted the fans to be able to "feel what they felt" while writing the album. The Oceans Experience hosted a live-streamed concert, fan experience and pop-up shop in the heart of New York City. (WATCH HERE)
How do you celebrate the release of a new music video? The Panorama Experience recreated Hayley Kiyoko's latest music video and allowed the artist to guide fans through an immersive & interactive space - bringing her latest single to life in way that fans could truly dive deep within. (LEARN MORE)
PUMA: #REFORM Event + Meek Mill Pop-Up
We partnered with Puma to help launch their #REFORM platform, in conjunction with Meek Mill, Tommie Smith and Skylar Diggins-Smith in Atlanta. Puma also supported Meek Mill's first pop-up while returning home to Philadelphia and headlining the Made in America Festival. (READ MORE ON VIBE)
How do you get the most influential people in entertainment drinking Rabble Wine? We partnered with Interscope Records to host the Rabble Team at their annual Coachella Party, activating the backyard space with a live artist, content-creation stations and of course - delicious rose! (LEARN MORE)
To help Kamikoto gain awareness around Father's Day, we custom built a stunningly beautiful Pop-Up Kiosk Booth and operated the pop-up for 60 days as the brand took over center court at New York's Roosevelt Field Mall in Westbury/Long Island. (LEARN MORE)
How do you celebrate an album release, a book release a birthday, a new movie and a return to hometown Chicago? Common's team enlisted the help of Pop Up Agency to create a special experience for the multi-talented entertainment icon, featuring a VIP event, book signing, & more! (LEARN MORE)
Simply put, Oliver Tree is a character. So for his first pop-up we knew we had to go over the top outrageous. The Cowboy Tears Meme Museum featured ridiculous installations, a custom Bull ATV, and Oliver himself appearing in a massive inflatable bubble to meet & greet fans. (LEARN MORE)
How do you announce the arrival of a new Hispanic Wine brand to Los Angeles? We took over the rooftop of the iconic Grammy Museum in Downtown LA and brought the authentic block party vibes to the cities skyline -featuring a live performance by multi-talented star Leli Hernandez. (LEARN MORE)
& Many More!
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